Wednesday, April 9, 2008
Rich Seniors
This is a magazine for the super rich, circulated only by direct mailer and at posh establishments (hotels, airlines included). You can't buy this magazine, you apply, and they will decide whether you qualify to receive a subscription. At no cost.
Saw an ad of an Alpina BMW B60 in the current issue of the magazine. And so I had to ask them, what sort of cars are popular with your readers? BMWs? The reply: Bentleys, Rolls Royces and Aston Martins. Hoo-Ah! However, German cars are popular too. Hmmmm. Talk about market segmentation.
No wonder the circulation is limited to 50,000 only. Anyone interested to apply?
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