Today discussed a tie-up with Seven Hills magazine, another limited circulation (30,000) magazaine for the high net worth individuals. The definition of high net worth here is JPY100m, or approximately US$1m. Usually, net worth is measured by asset wealth excluding property.The project involves coverage of a fashionable European city, with 2 pages for us for editorials and advertisement.
Sounds like a good channel to build a premium brand. In Japan, advertisements are very exhorbitant. A single page in a good magazine averages US$10,000 or more.
Take a look at this car, which is being advertised in the Seven Hills website. It has a 4.7L V8 that puts our 806bhp/6,900rpm and 903Nm of torque at 5,700rpm ! Weighs only 1,180kgs. It is now on order, limited to 5 units only. Price: US$1.15m. Any takers?
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